A cosmetic brand dedicated to the wonderfully diverse audience of the makeup industry. To combat the lack of diversity within cosmetic advertising, REDEFINE reevaluates our perceptions of beauty and acknowledges that everyone is beautiful, strong, and most of all, loved in their own unique ways. Packaging was designed to be neutral yet fun in order to highlight makeup as something enjoyable rather than a necessity to cover up parts of yourself.

REDEFINE splits itself into four categories, urging you to redefine beauty, love, strength, and yourself.

Printed materials include a yearly catalog of new products, interactive postcards, and stickers to be distributed to audiences.